Sample War Map
Consumer goods War Map
Maker of natural personal-care and household products · 1 plant in the Loire valley · 190 employees
Every launch and pack change goes through product data, artwork and listings by hand. Launches lose weeks to rework, and most promotion funding claims are paid without a check.
A War Map is an operating map built from real cases and expert interviews. It shows where the business is fragile, what that costs, and what to fix first.
What you receive
- 01Operational Reality
How the work really runs: people, systems, handoffs and exceptions.
- 02Findings
What it costs: quantified problems, process gaps and key-person risks.
- 03Implementation plan
What to fix first: prioritized systems, timeline and value drivers.
30 minutes. We recommend the right starting point.
Maker of natural personal-care and household products · 1 plant in the Loire valley · 190 employeesThis War Map shows how we turn an operational review into an implementation plan. The dates show a possible sequence; the scope and schedule of a real engagement are agreed with you.
Operational Reality
This is what we deliver: a map of where the business is fragile, what it costs, what to automate first, and which systems should exist so leadership can stop carrying the operation by hand.
Illustrative five-week work plan, September 14 to October 16, 2026. Eleven interview roles across nine departments and seven systems. The final week combines validation and handover.
Five-week sample timeline · five work blocks
One row per week. Open a week to see each working day.
- Week 1Sep 14 to Sep 18
Brand, product data and sales
Scope set on the last 12 launches. Listing, artwork, promotions and claims shadowed.
People: Hélène Vasseur, Benoît Lefort, Manon Roussel, Fabrice Leroy, Romain Garnier, Jérôme Bertin
Daily detail · 5 days
Sep 14Kickoff and scopeAgreed the scope: launches and pack changes, promotions and funding claims, forecast, marketplace returns and peak service. Chose the last 12 launches and the 2025 peak as the reference sample.
Hélène Vasseur · CEODivaltoExcelSep 15Launch and listing shadowFollowed a new shampoo bar from formula approval to listing. The same data was typed in four places. The PIM to data pool sync has been down since March, so every change is keyed again.
Manon Roussel · Product Data CoordinatorPIMGDSNAmazonDivaltoSep 16Artwork change shadowFollowed a recycling-information update across 34 SKUs. Six reviewers, comments merged by hand, third proof round on day 19.
Fabrice Leroy · Packaging and Artwork ManagerExcelSep 17Promotion planningAbout 380 promotion events a year with seven retailers. Terms sit in Romain's Excel file. Planning learns the volumes by email.
Romain Garnier · Head of Retail SalesExcelDivaltoSep 18Promotion claims reviewAbout 1,400 funding claims a year for €2.4M. Claims under €2,000 are approved without a check. Offsets against payments carry only a short reference.
Jérôme Bertin · Finance ControllerDivaltoExcel - Week 2Sep 21 to Sep 25
Supply, e-commerce and service
Forecast, marketplace operations, last year's peak and regulatory review traced; S&OP meeting observed.
People: Laurent Chevalier, Inès Haddad, Sabrina Mercier, Bérénice Carré, Benoît Lefort, Romain Garnier
Daily detail · 5 days
Sep 21Weekly forecast buildThe forecast is rebuilt each Monday from four retailer sell-out files, Shopify and Amazon exports and promotion emails. Four hours pass before any planning starts.
Laurent Chevalier · Demand and Supply PlannerExcelDivaltoShopifyAmazonSep 22E-commerce operationsShopify and Amazon orders flow automatically. Amazon refunds and returns are checked by hand. Suppressed listings are found when sales drop.
Inès Haddad · E-commerce ManagerShopifyAmazonZendeskSep 23Replay of the 2025 peakReviewed December 2025 tickets. Volume rose from 1,100 to 3,800 a month. 46% asked where an order was. First reply reached 3.4 days.
Sabrina Mercier · Customer Service LeadZendeskShopifySep 24Regulatory reviewBérénice checks every claim, ingredient list and CLP hazard pictogram against her own archive of past decisions. There is no backup reviewer.
Bérénice Carré · Regulatory Affairs ManagerPIMExcelSep 25S&OP meeting observedTwo hours: 80 minutes reconciling numbers, 25 minutes on decisions. Three promotions confirmed in the meeting already had late packaging components.
Benoît Lefort · Operations DirectorExcelDivalto - Week 3Sep 28 to Oct 2
Analysis and spot checks
Claim sample, product data audit and launch path rebuilt from records; suppressed listings traced.
People: Manon Roussel, Inès Haddad
Daily detail · 5 days
Sep 28Promotion claim sampleChecked 210 claims of all sizes against agreements and shipped volumes. 6.8% of the claimed value had no matching agreement or exceeded the agreed terms.
DivaltoExcelSep 29Product data auditCompared 640 SKUs across the PIM, the data pool and Amazon. 17% carry at least one retailer data warning; weights and dimensions lead.
PIMGDSNAmazonSep 30Launch path rebuiltRebuilt the last 12 launches. Median 11 weeks from approved formula to first listing, of which 4.5 weeks of data and artwork rework.
Oct 1Suppressed listings follow-upTraced the nine listings suppressed last quarter. Seven came from fields missing in the PIM export.
Manon Roussel · Product Data CoordinatorAmazonPIMOct 2Time allocation studyCoded shadowing notes and task logs for the 11 interview roles into five time categories.
- Week 4Oct 5 to Oct 9
Opportunities and plan
8 initiatives scored, value model built, roadmap fitted around the December peak.
People: No interviews this week
Daily detail · 5 days
Oct 5Procedure vs practiceCompared documented procedures with observed practice for 15 workflows.
Oct 6Opportunity scoringScored 8 initiatives across 4 departments on value, complexity, dependencies and peak-season timing.
Oct 7Value modelBuilt conservative and higher cases. Separated claim recoveries and launch timing from released capacity.
Oct 8Roadmap designSequenced the work so that order status answers are live before the December peak.
Oct 9Internal QAChecked every figure against interview notes and source files.
- Week 5 · HandoverOct 12 to Oct 16
Validation and handover
Findings validated with department leads; War Map delivered and first owners named.
People: Jérôme Bertin, Fabrice Leroy, Sabrina Mercier, Hélène Vasseur, Benoît Lefort, Claire Dumont
Daily detail · 5 days
Oct 12Deliverable assemblyAssembled the War Map in three chapters: operational reality, findings and implementation plan.
Oct 13Validation with department leadsReviewed process maps and the hour register. One correction: two retailers send claims as spreadsheets by email.
Jérôme Bertin · Finance ControllerOct 14Final QAFinal check of numbers, dates and dependencies. Handover pack prepared.
Oct 15Pre-handover reviewWalked through findings and value ranges. Agreed that regulatory sign-off and every claim dispute stay with named people.
Hélène Vasseur · CEOOct 16War Map deliveryDelivered the War Map and roadmap. Claim matching and order status answers start first, with Jérôme and Sabrina as owners.
Hélène Vasseur · CEO
What We Heard
“I type the same weight into four systems. When a retailer rejects it, I have to work out which one is right.”
“Six people approve a pack, and each of them approves a different version.”
“Below two thousand euros, we pay. We have never had the time to check.”
“In December, half my team's day goes on telling people where their parcel is.”
“Our products are ready weeks before they reach the shelf. The delay is paperwork.”
Team Members Interviewed
Systems Accessed
Strategy Session · 30 min
A real engagement is scoped in the Strategy Session and may begin with a War Map or a bounded Feasibility Sprint.